This privacy policy is to help you understand what information Lucent Diamonds collects, how Lucent Diamonds uses it, how it may be shared, and what choices you have. This privacy policy governs the products and services we offer through our website (collectively the “Site” or “Lucent Diamonds”). When you use the Site, you consent to our collection, use and disclosure of information about you as described in this privacy policy. Additionally, our Terms of Use are incorporated by reference into this privacy policy. The terms “we,” or “our,” refer to Lucent Diamonds, headquartered in Los Angeles, California in the United States.

COLLECTION AND USE OF INFORMATION

We collect information that you provide us directly or automatically when you use our Site. We may use the information for purposes such as to: provide the Site’s functionality, improve the Site’s quality, personalize your experience, track usage of the Site, provide feedback to businesses and professionals whose products or services are listed on the Site, display relevant advertising, evaluate the success of our advertising, provide customer support, message you (in ways described by this privacy policy and managed by you in your account settings), back up our systems and allow for disaster recovery, enhance the security of the Site, fulfill transactions authorized by you on the Site, and comply with legal obligations.

Of further note about the information we collect:

  1. Account and Profile Information: When you create an account on Lucent Diamonds, then we collect your name and the contact information you provide. You can customize some of the information displayed in your Lucent Diamonds account by going to your profile settings. You have an obligation to provide us accurate information.
  2. Communications: When you join Lucent Diamonds by signing up for an account or creating a profile, as permitted by law, you are opting in to receive emails from us or about Lucent Diamonds. You can manage your email and notice preferences in account settings, but note that you cannot opt out of receiving certain administrative or legal notices from us.
COOKIES AND OTHER TRACKING TECHNOLOGIES

We, and third parties we interact with, including our third party service providers, use cookies, web beacons, local shared objects (sometimes called “flash cookies”), and similar technology in connection with your use of the Site and third party websites (collectively referred to in this policy as “Cookies”). Cookies are small data files that may have unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our Site.

We may use Cookies to transmit information about you and your use of the Site, such as your browser type, search preferences, data relating to advertisements that have been displayed to you or that you have clicked on, and the date and time of your use. When we use Cookies, we do so in order to further Site features and processes, provide authentication and security for your transactions on the Site, store your preferences, facilitate relevant advertising, and help us learn more about how users engage with the Site. Our Cookies may be persistent or stored only during an individual session. Please note we do not change system behavior within the Site in response to browser requests not to be tracked.

It may be possible to disable Cookies through your device or browser settings. The method for disabling cookies may vary by device and browser, but can usually be found in preferences or security settings. However, doing so may affect your ability to use the Site. If you are not comfortable with the above uses of Cookies, please do not use this Site.

SHARING YOUR INFORMATION

We do not rent or sell your personal contact information (such as your email address associated with your account registration) to third-parties to use for their own marketing purposes. We may share some information about you with third parties in connection with your use of the Site. Our information sharing with third-parties fall into these categories and purposes:

  1. Agents, Contractors, and Service Providers: We may share your information with our agents and contractors or other service providers as needed to carry out the performance and functionality of the Site, fulfill your requests or authorized commercial transactions, or provide customer support.
  2. Analytics and Usage: We may share user information in the aggregate, with third parties, such as advertisers, professionals, and business. For example, we may disclose to a business the number of users that have viewed their product.
  3. Affiliated Entities We may share information from or about you with subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this privacy policy.
  4. Business Transfers: If we are acquired by or merged with another entity, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected about you to the other company.
  5. Investigations: We may investigate and disclose information from or about you, as permitted by applicable law, if we have a good faith belief that such investigation or disclosure is (a) reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) helpful to prevent, investigate, or identify possible wrongdoing in connection with the Site; or (c) helpful to protect our rights, reputation, property, or that of our users, subsidiaries, or the public.
  6. European Privacy Rights: If you are a data subject in Europe, you have the right to access, rectify, or erase any personal data we have collected about you through the Service. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the Service. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us. To exercise any of these rights, contact us at service@lucentdiamonds.com and specify which right you intend to exercise. We will respond to your request within 30 days. We may require additional information from you to allow us to confirm your identity. Please note that we store information as necessary to fulfill the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements. If you have any issues with our compliance, you have the right to lodge a complaint with a European supervisory authority.
ACCOUNT TERMINATION AND DATA RETENTION

You can close your account at any time by going to account settings. When you close your account, you will cease to provide ongoing or future data to us. We may retain information about you for the purposes authorized under this privacy policy unless prohibited by law.

CHILDREN

The Site is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us at service@lucentdiamonds.com, and we will take steps to remove such information and terminate the child’s account.

SECURITY

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure – so we cannot guarantee its absolute security.

DATA IN THE UNITED STATES

Any information you provide through the Site may be transferred to, stored in, or processed in the United States.

SAFE HARBOR ADHERENCE

We adhere to the Safe Harbor Privacy Principles developed by the U.S. Department of Commerce and the European Union (EU), and have Safe Harbor self-assessment procedures in place. The Safe Harbor program is intended to provide equivalent protections for personal data as exist in the EU. We have certified that we adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. For more information about the Safe Harbor and to view our certification, visit the U.S. Department of Commerce’s Safe Harbor website at https://www.export.gov/safeharbor_eu.

QUESTIONS AND DISPUTE RESOLUTION

If you have any questions about our Safe Harbor participation, please contact us at service@lucentdiamonds.com. If you believe that we have not satisfactorily addressed your data privacy concerns related to the U.S.-EU Safe Harbor Privacy Principles, and without prejudice to any other remedy you may enjoy, you may obtain dispute resolution services through the International Centre for Dispute Resolution, a division of the American Arbitration Association. To use these services, you can file a claim at https://apps.adr.org/webfile/.

If you are a European or Australian citizen and would like to have access to personal information we collect, you contact us with your request at service@lucentdiamonds.com. A processing fee may apply as permitted by applicable law.

CHOICES

You have certain choices about how to control your data, including publicly displayed profile information, communications settings, network linking, and opting out of tracking by third- parties for certain advertising purposes. These choices are described throughout this privacy policy in the relevant sections.

LINKS TO OTHER SITES

Our Site contains links to other sites that are not controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and read the privacy policies of each and every site you visit. This privacy policy applies only to information collected by our Site.

MODIFICATIONS AND UPDATES TO THIS PRIVACY POLICY

We may revise this privacy policy from time to time. If we make material changes to this privacy policy, we may notify you by email or by posting a notice on the Site. By continuing to access or use the Site after those changes become effective, you agree to be bound by the revised privacy policy.